Instagram Italy: Where and How to Get the Best Photos


When it comes to getting a great Instagram picture, there’s no better place than Italy (although we might be a little biased). Whether you want to capture a golden sunset over the Tuscan hills, snap a selfie in front of Florence’s Duomo, or hike high above the Cinque Terre for that bird’s-eye shot, here’s our pick for the top 5 most Instagrammable locations in Italy (and where to take those perfect photos). Just don’t forget to tag us when you get there!


Lake Como: Glassy waters and a mountain backdrop

For quintessential Italian Lake scenes, Lake Como is the place to go. It’s got the ink-blue waters, the impressive mountains, the cute-as-a-button lakeside villages and the palatial villas. Stay in a town with good ferry links to make getting out and about as easy as possible.

Best photo locations: The 10-kilometre Greenway path and the funicular from Como to Brunate. For proper Alpine scenery, take the Bernina Express train up to Switzerland – it’s an easy day trip.

Florence: Marble churches and a Renaissance dome

Tuscany’s Renaissance capital has a postcard-worthy scene around every corner. The churches of Santa Maria Novella and Santa Croce boast spectacular striped marble facades (plus more treasures inside), while the city’s famous cathedral is a beauty from all angles (including above – climb the stairs of the dome or campanile for a close-up look).

Best photo spots: For panoramic views, head for Piazzale Michelangelo or the hillside village of Fiesole.

Cinque Terre: Colourful cliff-side villages

Monterosso, Vernazza, Corniglia, Manarola and Riomaggiore are some of the most photographed villages in Italy. These five make up the famous Cinque Terre, a national park in the northern region of Liguria. You can travel between the villages by train or boat, but for the best views hit the hiking trails, which climb the cliffs and zig-zag through woods and vineyards.

Best photo locations: On the famous Blue Path hiking trail, just before you reach Vernazza (coming from Monterosso); and the footpath north from Manarola’s dinky harbour.

Tuscany: Hilltop towns and pinstripe vineyards

Tuscany’s countryside is every bit as stunning as you’d imagine. Cypress-lined lanes wind through rolling hills and neat rows of vines, while villages are filled with honey-stone houses and sun-dappled piazzas. Visit in July and you get the bonus of seeing fields chock-full of six-foot-tall sunflowers.

Best photo locations: Take the SR222 between Florence and Siena – it passes through beautiful scenery, plus pretty villages like Greve in Chianti and Castellina in Chianti.

Amalfi Coast: Dramatic cliffs and pastel-painted towns

The best way to experience Italy’s most famous stretch of coastline is by road (the SS163, to be precise). Start in Sorrento and you’ll weave your way through the hills before emerging on the coast just west of Positano. The road then hugs the cliff-side as it makes its way east. Stop off in pastel-hued Positano and chic Amalfi, before jumping on a ferry for your return journey (you’ll be on the wrong side of the road if you take the bus back, plus the coast looks stunning from the water).

Best photo locations: From the right-hand side of the car (or coach) as you travel east; from Positano’s small beach looking up at its jumble of houses and hotels; and from Villa Rufolo or Villa Cimbrone in the cliff-top town of Ravello, high above Amalfi.

How to see them

Our Picture-perfect Italy tour covers off every destination above – and more. It’s a two-week self-guided itinerary, starting in Lake Como and ending on the Amalfi Coast. It’s only a suggestion (like all of our itineraries), so you can mix and match things if you want.

Only got a week?

Stick to the north if you’ve got limited time. Spend your first two nights in Lake Como, then head to Liguria for another two, finishing up with three in Florence (giving you enough time to see the city and take a day trip into the countryside).

Want to add a few extras?

Snap Venice’s gondola-flecked canals and ornate basilica – it’s around three hours’ drive from Lake Como. Alternatively, stop off in Rome en route from Florence to the Amalfi Coast. Iconic sights like the Trevi Fountain and Colosseum do get busy, so if you’re after crowd-free photos, set your alarm and try and get there before 8am.


For more Instagram inspiration, take a look at our round-up of Italian Instagram accounts to follow.